Shinkansen On-Board Sales Trolley

Client: JR East | 2008 | Trolley for Shinkansen

We have re-imagined onboard sales on the bullet trains of JR East not merely as a service, but as a moving experience.

To transform that interaction between passenger and service into a meaningful space, every detail— the streamlined exterior form, the opening/closing mechanism, the selection of materials and colors — tells a story of ‘speed in motion, yet space crafted for the human presence: safe, refined.’